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PPC For Businesses

PPC (Pay Per Click) is pretty much essential for all businesses with a website if you want to get your business noticed. But what actually is it and how does it work? If you don't know the answer to those questions, you're in the right place, just hang fire!

What is it?

PPC is when businesses pay to get their website at the top of the search results, ever seen the little AD symbol in front of a website on Google? That's PPC. It is a business paying to be shown to people who are looking for a product/ service that they provide.

Sounds like a breeze, right?

Well... it's a bit more complicated than throwing money at your marketing company. You need a team who can properly organise the advertising so it hits your target audience the right way. This is called PPC configuration.

How does it work?

So, PPC works by showing the company who is paying the most money to Google at the top of the results - it's a pay to win game with Google.

Here's an Example:

Company 1 and Company 2 offer the same domestic cleaning services.

If Company 1 are paying £300 per month and Company 2 are paying £600 per month then Company 2 has much more chance of being shown above Company 1 in the search results.

Now notice how we said "has more chance" this relates back to our PPC Configuration and that it isn't all about throwing money at Google, you'll need a team of professionals who can correctly configure your advertising campaigns to attract your target audience properly.

If it sounds like something you want to learn more about or give a trial for your business, just let us know!

Harvey Wilkinson

01282 216613

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